The 4 C's of Diamonds:    Cut       Color      Clarity       Carat Weight

Always favor quality instead of size when deciding on a diamond. The value of a diamond is determined by the "4-C's" (cut, clarity, color, and carat weight). Discount jewelry from department stores and discount stores are often low quality diamonds that are not cut well, have cracks and specs and are dull in color. Poor quality diamonds lack the sparkle and brilliance that you expect from a diamond. Because we sell the diamonds to you at wholesale prices, you can buy quality, eye catching diamond jewelry from us regardless of your budget.

Most of our diamonds that are .40 carats and up are either GIA (Gemological Institute of America) or EGL (European Gemological Laboratory) certified. A grading report documents the 4-C's of the diamond. This is your guarantee of quality for that diamond. In our opinion, if you are buying a diamond .40 points or up, buy one that is GIA or EGL certified.